Your Audience Cares About Results. Show Them Yours
Yes, people do connect to people for their personalities or their stories. But they really want to know what’s in it for them.
Yes, people do connect to people for their personalities or their stories.
But for the average person who most likely has never heard of you before and has clicked on your latest blog post or YouTube video, they are most likely doing so because they want to get some kind of result out of it.
So make sure that you give them exactly what they want.
It’s Not All About You
Often, many creators get into the habits of focusing a lot of what they do about them and talking about things that have not much to do with helping the reader or listener with their own lives. In doing so, they miss out on a valuable opportunity to have an impact and effect on someone who could have been a supporter or even a customer down the line.
You make content that has value when even if you talk about yourself and your story or struggles, you focus on helping your audience get a result in their own lives.
Give Your Audience Something To Take Away From
Whether it’s helping them learn something new which they wanted to know, developing their skills, when you can show someone what worked for you, then you can give someone something which they can take away and apply into their own lives and hopefully it will work for them.
One of the main things that I really took away from the content game is that at its core level, many people mostly don’t care about you as a creator, they care about the information that you can provide to them for their own lives.
If you can show people results, they will stick around because they will want to know more from you.
People Are In A Similar Situation To You And Need Your Information
For instance, if you were showing people how you went from a skinny guy to a muscular guy in 1 year and detailed the process, the people in the same boat who also want to do the same thing in their lives will not only check out your content, but most likely they will stick around for more tips in getting results in their lives.
If you showed how you went from dirt broke to £100,000 a year, then people who wanted the same in their lives would not only check your content, but they would stick around for more tips that they can apply to their lives.
So on and so forth.
When you lean into the power of the results that you achieved in your lives, you can be a beacon of light for others similar to you and you create content with longevity. There will always be an endless line of people looking for the type of results that you’ve achieved in your life in several areas, so give people what they want and need to see.
In your niche, there are likely several things that you’ve managed to achieve which might be just what someone else is looking to achieve.
You are the answer to their question. Show them how you got your result and you can literally change someone’s life for the better.
Information kept to yourself is not useful to anyone. Information shared to the world becomes transformative and if by sharing it, then you receive the benefits from doing so, it only makes sense that this should be one of the things that you should always look to do whenever you can.
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