3 Benefits Of Using Discord For Marketing Your NFTs
It pays to have a presence on Discord for many reasons when you’re in the NFT space.
Discord is one of the best platforms for community building and engagement, period. And for those out there who are aiming to market their NFTs, the community is important.
Discord is a voice, video, text, and chat platform that has grown in popularity due to its use of it in the gaming and now, crypto and NFT industries. For many of the now well-known NFT projects, the incorporation of Discord servers has been vital and there are enough shining examples of the benefits when it comes to positioning your NFT project in the best place to win going forward.
You need to be able to host your community of NFT enthusiasts all in one place where you can update them on news regarding your NFTs, let them how they can invest, or simply engage with them on a friendly basis. If you are relatively new to NFTs you may not be fully aware of Discord. If not, then hopefully this post will help you.
In this post are 3 simple benefits of using Discord for your NFT marketing.
You are able to curate your community
One of the challenges with any brand is in fostering a community that is engaged on a deeper level and the more you can do this, the better your brand will be — especially if you have an NFT project to promote.
Discord gives you the ability to get personal with your like minded community members rather than spamming links at them. You are able to host discussions, live stream events, bring new ideas to life, set up calls as well as promote your project. You are simply able to foster the community in the way that you see fit.
You can reward your members for being active in specific ways, thus encouraging more people to interact. Examples of the types of rewards you can offer include access to your whitelists, early access to your NFT projects, VIP chats, exclusive giveaways, incentive programs, and more.
With your NFT project, you need to be able to be close to your consumers. To be able to know their needs and wants so you can gear your offerings to them in the best way possible and the only way to do that is giving them an avenue to do that. Discord offers solutions for this and can be a massive piece of your strategies going forward as you aim to meet their expectations.
You are able to offer efficient customer service
As you can imagine, customers do not like waiting a long time for resolutions for their queries or issues, and many want an effective way of communicating and receiving answers.
Discord provides a solid platform for your community to be able to reach out and get their issues resolved quickly. This can even be through a dedicated Discord channel which is specially created for customer service.
With Discord, people will view the individuals running the platform as the face of the project, so putting your best feet forward and being able to easily solve issues for your users will help your reputation and establish trust and credibility with your community through positive communication, knowing your project well and responsive and effective customer service.
Marketing is all about storytelling and with your NFT you have a story that needs to be heard. Through Discord, you have the opportunity to share the story of your brand directly through video, words, and images. All will have a positive impact on your brand.
You want people to want to get the word out about your project and you want to build buzz with them. For that, you need to be able to effectively tell the story about it and do so often. The more you engage with your community content wise, the more they will be willing to engage also so it’s beneficial for you to be able to be interactive and bring personality to the platform.
Overall, it pays to have a presence on Discord for many reasons. In the NFT space, it’s key to establish a presence there as many NFT enthusiasts use this platform as a go-to one to get engaged with their favourite NFT projects. There is no reason why this can’t be yours.
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